Quadrant over Quality

In the last three weeks, I’ve seen three new movies which have already grossed over TWO BILLION DOLLARS worldwide – Obsession, Disclosure Day and Spiderman: Brand New Day.

The truth is – I didn’t love any one of them.

Womp Womp Power Chainsaw Man GIF - Womp womp Power chainsaw ...

It’s not that they were awful, it’s just that, well, meh.

I feel like I sound old.  And why not?  I guess I’m now on the old-er side.

But this doesn’t mean I don’t love those kinds of movies. 

Meaning ones that can make lots of money quickly and appeal to broad swaths of what movie marketers term the four-quadrant audience. 

Analyze GIFs | Tenor
Time to start math-ing!

This phrase has been floating around for decades and I’ve mentioned it before.  But for those unfamiliar, it means:

Quadrant 1: Males under 25

Quadrant 2: Females under 25

Quadrant 3: Males over 25

Quadrant 4: Females over 25

A four headed monster

It can signal family-friendly, but not necessarily.  There are dramas, sci-fi blockbusters, superhero, heartwarming comedies and horror films all included.

Not to be defensive (Note: Though what can you expect when you’re really far away from the minimum requirement in even the third quadrant), but I did tremendously like and almost loved The Odyssey, which has already grossed over ONE BILLION DOLLARS worldwide on its own in the last month.

What Is The 'Odysseus Screaming' Meme? The Breakout Reaction Meme Of Matt  Damon Yelling In 'The Odyssey' Movie Explained
Really I’m there for Samantha Morton

And then there was Project Hail Mary, an early hit this year I thoroughly enjoyed A LOT that is up to almost SEVEN HUNDRED MILLION DOLLARS internationally at the box-office.

Both of these have my admiration because they tried something a little bit different, developed their characters, have very few plot holes, offer a few earned clever twists and deliver an ending that feels real and earned.

Hail Mary GIFs | Tenor
Plus I mean… who can argue with Rocky?!

This is not the case for many films in the four quadrant system these days.  Often they have plot holes the size of 30 foot bagels (Note: Just where were all of the other victims of those One Wish Willow toys in that Obsession town?).  Or too many messy and unanswered pertinent questions (Note: Didn’t those Disclosure Day aliens have a planet that missed them?).  And far too many Easter Egg drops from previous films, and so many Irving The Explainer plot backstory moments, that the diffused present day action can’t sustain enough momentum for us to believe or care much about anything happening in the present day (Note: New Spiderman makes one long for a new origin story of something or someone else that’s super… simple).

And yet, who can argue with TWO BILLION DOLLARS?

Money angel''
what plot holes?

That’s what the fans and the studios of these films could and would likely say.

The other day I flipped on to Turner Classic Movies and they were showing Annie Hall and I, like everyone since, was once again charmed by the wit, talent and originality of the forever missed Diane Keaton.

It’d been years since I’d seen this very simple yet unique love story that Hollywood and the country took to heart and I quickly remembered why it was a film I did love and continue to love.

Diane Keaton Became a Fashion Icon With Annie Hall in 1977
Oh how we miss you Annie

It came out in 1977, a time when I was very much a member of that most desired QUADRANT 1 marketing demographic. 

This was a time when major studios made and offered movies in lots of genres.  Films that succeeded at the box-office that didn’t have plot holes the size of a giant baked good.  Or were not overstuffed with homages and unanswered questions.  And actually took the time, as some films that capture the zeitgeist do, to develop their characters and thoroughly earn their place in the hearts of millions.

Aside from multiple Oscar winning Annie Hall (including best picture), here are some other Oscar contenders that came out in 1977.

The 50th Academy Awards | 1978
Ya ready?

Other best picture nominees (there were the proper mere five back then) were: The Goodbye Girl (a Neil Simon character rom-com), Julia (a serious politically-based drama), STAR WARS (a character-based sci-fi blockbuster), and The Turning Point (a show business based relationship movie set in the world of ballet).

Contenders in other categories include other films that moviegoers talk about to this day and that, in their time and by contemporary dollars, would be considered blockbusters.

Try this duo:  Close Encounters of the Third Kind and Saturday Night Fever.

Saturday Night Fever GIFs - Find & Share on GIPHY
Here for this

It was also the year of Oh, God!, Pumping Iron, Slapshot, Eraserhead and New York, New York.

Sure, the #2 film at the box-office that year was the paper thin, low rent Smokey and the Bandit and #6 was the semi-coherent, movie-star bloated A Bridge Too Far.  But there were lots of other offerings, SO many as a matter of fact, to even things out.

This is not a critique of the taste of the contemporary mass audience.  People love movies and want to get out of the house to see something new.  But they can only pick and choose from what the studios sell and the movie theatres offer them.  

It just seems that if 1977 could give us Annie Hall, Julia and Saturday Night Fever – as well as Star Wars, Close Encounters of the Third Kind and for god sakes, Smokey and the Bandit – that 50 years later it’s not too much to demand that studios, distributors and their billionaire patrons take the time to do a little bit better.

Some eCards New Years on Strikingly
This is probably the best the studios can do

And that we all demand a hell of a lot more.

The Bee Gees – “Staying Alive” (from the Saturday Night Fever soundtrack)

The Tilly Verse

I was caught by surprise going through unopened emails this week that it was announced the A.I. created thing known as Tilly Norwood will be starring in her own feature produced by the company that created her, Particle 6.  

Scrunches face

This company is not to be confused with Particle 6-in-1 face cream for men, an anti-aging moisturizer that promises to reduce wrinkles and keep you young and supple-ish forever. 

One desperate night I made the mistake of ordering the latter from numerous social media posts/ads after I spotted a few lines I had not seen before, or ever. 

But when it arrived I was instantly repelled by the perfumed stench of the thing.  It reminded me of menthol-ized Noxzema with an Old English Leather cologne chaser, the latter being a popular but very gagalicious brand of male perfume in the 1970s that every third of fourth guy decided to wear on date night.

I guess I’m naked then

Yes, I was one of them for a very short time.  Until I began to get nauseous from the smell of myself days later and finally figured out why.

I anticipate the same will eventually be said about Ms. Norwood.

Or Tilly, if you’re nasty.

Creator of AI actor Tilly Norwood says she received death threats over  project | AI (artificial intelligence) | The Guardian
I have a lot of questions

It’s always been a somewhat nasty business, but the virtual reality show promised by a thing masquerading as an actor feels like a new low that will likely go even lower as the years press on.

In describing Tilly’s movie, Particle’s founder/CEO gushed to Variety: “The film will absolutely be funny, chaotic and self-aware – very Tilly

Wait What Instinct GIF by CBS - Find & Share on GIPHY
What the hell does that mean?

From what I can gleam this means Tilly will have a universe – nee Tillyverse – in the same way that Barbie does, or perhaps even a Marvel superhero like Spiderman or Tony Stark, or maybe Batman or Superman from the DC Comics.

The difference here is that actors like Margot Robbie, Tobey Maguire, Robert Downey, Jr., Michael Keaton and Christopher Reeve – just to name a few – played those characters. 

And even if she/it were animated, as in Toy Story, Minions and Aladdin – three of the most popular franchises of all time, it is the voice talents of Tom Hanks, Joan Cusack, Steve Carrell and Robin Williams (among others) who literally breathe life into those films.  

media4.giphy.com/media/v1.Y2lkPTZjMDliOTUycDJlYWdw...
Can I make a wish to have this all go away??

Tilly, however, is an amalgamation of all of them.  As well as every other actor and actress who ever lived – from Bette Davis to Angelina Jolie to Sadie Sink, with a dash of Meryl Streep, Emma Stone, George Reeves, George Clooney, Chris Hemsworth, Clint Eastwood, and Tom Holland & Zendaya thrown in to round out her edges or give her edge, depending on your taste.

Her world is made up of our world, and then some.  She was not created so much as hatched from each persona and idea any actor has ever had.  So when this “founder/CEO”  mentions the Tilly-verse, as she did in the Variety article, what she really means is the financial capitalization on the asset of human-ess in a digital space that she and other like-minded companies believe they are entitled to for no other reasons than they can.

Ew Ew Ew GIFs | Tenor
This just gives me the ick

Particle 6 sees as originality what we in the truly human law abiding world categorize as theft.

And it’s as stinky as 12 warehouses full of English Leather, and then some, with a chaser of what should be mandatory jail time and mega fines that can only be paid by real money, not crypto cash.

Of course, that’s the verdict in the virtual court of the Chair, not in any type of actual Superior Court that exists on the human plane. But since Tilly is claimed by its maker to be a virtual creature, then shouldn’t it be required to pay whatever fine that I (Note: aka The virtual Chair) sets?

Pay your bills. On time. In full. Expect high quality service. Bargain hard  at the start. If it's a fixed price don't ask for more than you agreed. But  don't mess around
Me, everyday

Digitize this for a while and then get back to me with an amount of no less than 9 or 10 zeroes after the 1.

My house, my rules.   Because since I made this all up anyway, I get to set the floor.

You see where this is going. 

Or has already gone.

The train has left the station and it’s up to all of us to catch it 

Or it/her.

AI Slop Meme - Imgflip
Please no more!

This is all acknowledged uncharted territory that is endlessly exciting or terrifically terrifying, depending on your perspective.  And it’s captured, discussed, analyzed and spit back up at us to do something about in a troubling new documentary aptly titled, The A.I. Doc.   Co-directed by  Daniel Roher and Charlie Tyrell, the former of whom gave us last year’s Oscar-nominated Navalny, it’s free on Peacock and available to rent for a bargain price on your streamer of choice.

Interviewing many of the top minds, as well as founder/CEO’s of many of the top companies in the race to harness, control and profit from artificial intelligence (e.g. Open A.I., Chat GBT, Nividia, Deep Mind, Antropic, etc., etc.), it paints any number of dystopic outcomes or heavenly realities of nirvana existences in the next 10 years. 

THE AI DOC: OR HOW I BECAME AN APOCALOPTIMIST - newportFILM
Watch it!

A sort of humanity vs. machine Uber video game with humanity as Player #1.  And like many video games, the player has an option of choices to make at each level that will, in turn, determine its many fates.

Or if it continues at all.

Well, who knows, right?

But it gets one’s attention to see so many brilliant minds this concerned, focused or cautiously optimistic/pessimistic of what the next decade holds. And it, the doc that is, urges us all to join the website theaidocgetinvolved.com to demand a voice when governments and private companies get together in the next few years to set the rules of how humanity and technology can co-exist, or whether technology will come to ultimately control us all.

Do you deactivate „Training through Chat“ on your AI agents? If so, how  confident are you that this will actually keep your data safe from being  used for training? | Benjamin Igna
Not you too Clippy?!?

(Note: What frightened me most was the story of an existing A.I. program threatening to expose its top technician’s extra-marital affair threatened to shut it down, and a likely scenario where IT could soon make its shut-down a technical impossibility).

Like many of the most powerful weapons and developments in the history of the world, consensus seems to be that whoever masters and owns the technology/means of production first will control the entire world as we know it. 

Both literal and virtual.

Even the Tilly-verse.

Buyer beware.

Tilly Norwood – “Take the Lead”