The Artificial Intelligentsia

Now that Project Hail Mary has grossed $400 million worldwide and still going strong, two points have been proven.

#1 – Ryan Gosling is one of our last remaining and enduring movie stars under 50.  I mean, anyone who can headline a film opposite a literal rock and build a humanistic relationship with a faceless voice in an offscreen booth that makes us laugh, cry and send us into existential thought while looking dreamy, has to be anointed our 21st century Cary Grant.

Ryan Gosling Takes Flight With Must-See First 5 Minutes of 'Project Hail  Mary'
… all the while in this dorky sweater!

AND –

#2 – It is still possible to make a movie in a timely fashion without artificial intelligence that people all over the world will see. 

Again and Again.

And again.

(Note: Project Hail Mary famously avoided AI in favor of real sets, practical effects and, well, actual people, puppets and physical…rocks!)

James Ortiz '10 Makes a Faceless Puppet Irresistible • Acting • Purchase  College
We love a practical effect!!

The possibility that this could continue to any sort of financial and/or creative advantage is not what the internet, corporate rich folk or your basic industry pundit would have you or I believe.

What so many would like us to think is that the end of the alive talents in the industry as we know it is coming courtesy of AI and that every movie in the 2100s will feature a movie star with some not so distant relation to Tilly Norwood.

Though I hate to give her/IT any additional publicity, if you must, click here:

Very uninterested in whatever this is

Many of my students work as interns at various Hollywood companies, and more than a handful have recounted stories in the last few months about a person or persons obsessed with talking about, dealing with, or having them deal with AI. 

These tend NOT to be top tier people but rather those who dream the shortcuts technology might offer are a substitute for the hard work and creativity it takes to make something audiences will want to pay to consume en masse that is memorable — or even any good.

When the subject comes up of teaching young writers AI tools my response is usually something like this – we don’t teach them to type, even though that is a much needed technical skill for screenwriters and cuts down on time. Instead, we teach them to think and dream and sweat out the stories they want to tell by studying, watching and using their imaginations to bring their projects to realization. 

Bit by bit.  Day by day. And month by month.

Or, as one of the GOAT writing professors of all-time, Anne Lamott once wrote:

Bird by Bird: Some Instructions on Writing and Life: Lamott, Anne:  8601404243813: Amazon.com: Books
Love you

I came across an article in the Hollywood Reporter this week that claimed to survey more than a dozen assistants in the industry who are being asked, or in some cases, encouraged, ahem, to use AI in order to do their jobs. Presumably quicker.

Some companies are absolutely anti AI and others are open or inclined to have support staff use it.  But as one former assistant noted, no one has given any thought to the fact that when you post a movie star or executive’s schedule or contract paperwork onto an AI tool to write a cohesive memo you are in essence opening that information up to public digital tools.

Data theft gif Images - Free Download on Freepik
ruh roh

So even though, as another assistant mentioned, it helps when you have to send a bottle of wine to a remote movie set location, and need to figure out the fastest way to get it there, it begs the question of how easy it will be for so many others to infiltrate that location for whatever disruptive or juicy tabloid fodder they may attempt to come up with.

Or have AI come up with.

You see what I mean.

Gossip GIFs | Tenor
and you know we love gossip

Nevertheless, The Hollywood Reporter will this month release an entire special issue devoted to AI, so we have that to look forward to.  As well as so many follow-ups too numerous to count from ad infinitum sources.

Now before the hissing and booing gets too loud from the peanut gallery, let’s agree that no one is saying that advancements in technologies can’t be beneficial in some areas.

Namely, if AI can take all the science ever published and come up with a cure for cancer, we’re ALL all-in. 

Where do you stand on AI? Good or bad? I'm very optimistic about the future  of AI, and its potential to revolutionize the way we live. :  r/OptimistsUnite
What if I’m sitting in the aisle?

That is, as long as it’s checked out and confirmed by actual human clinical studies before it goes on the market.

This is where technology can shine and will shine.

However, when it’s used as a cost-cutting method to further dumb down the world to an even lower common denominator, or bore us to death or even down further into our isolated psychological shells with mediocrity, count the majority of us out.

I don’t know about you, but I’m already beginning to read emails and press releases that I’d bet $100 bucks are AI generated. 

NIST AI 100-4: Synthetic Media Detection for CISOs
Mind… blown…

So jolly, so glib, so vacant of anything approaching a real point of view that might offend or truly inform anyone in a more recognizably alive, humanistic way.

And don’t get this flower child started on the driverless Waymo car that seems everywhere in Los Angeles. 

Not getting in one, and never want to drive behind one. 

No photo description available.
Brilliant

For one thing, they literally will NEVER think to continue that left turn through the yellow light!  Which literally means.  PROCEED, with caution.

That’s what I say about AI.

Proceed if you dare.

But think about the consequences of your actions for your future. 

And for ours.

Aretha Franklin – “Think”

Hollywood from the Couch

I spent part of this weekend binge-watching the first three episodes of the new, gay-themed Canadian sports romance series, Heated Rivalry, on HBO despite being told the death of the movies was upon us.

Once again.

In any other era this would be sacrilegious for a movie lover.

Let Me Explain GIFs | Tenor
Allow me to explain

The funereal panic was related to the announcement that Netflix was buying Warner Bros. Discovery for the incomprehensible price (NOTE: To me, anyway.  I’m still smarting over $10 eggs) of $82.7 billion. A pending deal that, according to the N.Y. Times, could redefine Hollywood and the broader media landscape.

I have no doubt the above is true since Hollywood and media has been consistently redefining itself every couple of years since I first became professionally involved with it in the late 1970s.

Yes, I have all the career, financial and personal battle scars to prove it.  And one night, over cocktails, I’ll tell you all about if you so desire.  

all about eve gifs Page 2 | WiffleGif
Maybe some snowy night by the fire…

But more to the point, I have all the iterations of media and my own work to prove it.

Unopened boxes in my closet that contain VHS recordings of rare movies taped from network TV, cassette and eight tracks of movie soundtracks (Note: And more than a few vinyl records), a neatly tied bundle of laser discs (Note: A very short but very cool tech period, in my humble opinion), many drawers of CD movie themes/songs I bought or were sent to me from studios during awards seasons or for promotional purposes, and several walls full of DVDs my husband and I love having on hand even though three quarters of them are available on streaming services.

Add to that hundreds of original screenplays, pilots and treatments (Note: Several dozens of them my own) of very good work that was never made because they weren’t big enough, commercial enough, contemporary enough, relatable enough, young enough or just plain enough enough for the theatrical film market as it stood at the time.

Speaking for those projects that I DID NOT write, since no one can be objective about their own work, I promise you that determination is and was BULLSH-T since all of them could have been enough if given the chance.

Hi! I'm Anxiety. — World of Miley
Ya got that right

But, of course, it depends on what you mean by enough.  My definition is a film, or potential film or film element, that is entertaining or meaningful or satisfying to  group of people other than your friends and relatives. 

The theatrical deciders’ definition is a piece of material that will make them unlimited scads of money for the smallest amount of risk despite the tried and true adage, Nothing ventured, Nothing gained.

Scrooge Mcducking GIFs - Find & Share on GIPHY
Main priority

Meaning, screenwriter William Goldman’s summation of the movie business and all its marketplace gatekeepers in his seminal 1983 memoir Adventures in the Screen Trade still, and perennially, applies:

NOBODY KNOWS ANYTHING.

What especially no one knows anymore is what a movie is by 2025 and beyond standards and how it should or will be consumed. (Note:  Consumed?  What a horrible but applicable choice of words, as if we’re eating soylent green, though in a sense we are).

The chief complaint about Netflix and other streaming platforms is that their mere existence spells the death knell of the movie business, and the fact that it’s gobbling up one of what remains of a handful of big Hollywood studios ushers in the end of “movies.”

Well the view from my office would certainly change

After all, what incentive does Netflix have for people to watch a film outside of their homes, in a theatre (aka, the definition of a “real” movie)?

About as much as David Zaslav, a former cable/streaming exec who was put in charge of theatrical when he was made CEO of Warner Bros. Discovery in 2022 cares about it. 

Skeletor From Masters Of The Universe Trivia
His company portrait

Though probably more, since one of Zaslav’s first acts when put in charge was a cost-cutting measure that would’ve ended the one cable channel most beloved by movie lovers, TCM (Turner Classic Movies), as we know it, until filmmakers Paul Thomas Anderson and Martin Scorsese and others stepped in to exert a little… ahem… pressure.

Trending GIF oscars academy awards martin scorsese oscars 2020
Bless you, Marty

This while Netflix stepped up and made movies and deals with some of the top directors in the movie business, including Martin Scorsese (The Irishman), Guillermo del Toro (Frankenstein), Rian Johnson (Knives Out II and III) and Greta Gerwig (the upcoming Chronicles of Narnia) and her husband Noah Baumbach (the just-released George Clooney starrer, Jay Kelly). 

All of these films have had or will have theatrical runs of various lengths and all the work of these and most other filmmakers will likely continue to do so.

Are they or will they be as long as they used to be?  Well, um, no.

Debating GIFs | Tenor
I mean… I think I could be OK with that

But to all of the movie consumers out there – nerds, intellectuals, horror fanatics, foreign film fans, the super-hero obsessed or rom-com fanatics – how many times have you uttered these four words in the last number of years:

Is it streaming yet?

a man in a yellow jacket is waving his hand
Guilty!

It is worth noting the film most likely to win this year’s best picture Oscar and, for my money, the best film of 2025, Paul Thomas Anderson’s One Battle After Another, was a Warner Bros. release that played a mere eight weeks before being available to rent or buy on streamers. 

This is not very long at all by traditional standards. And will undoubtedly vary depending on how much demand there is to see a film and how much money can be made on them.

One Gif After Another : r/paulthomasanderson
… and there he goes

I used to marvel when my parents recounted to me there was a time that they huddled around the RADIO to listen to original serialized storytelling.  The same way I did to my husband a few years ago when I suddenly realized true crime podcasts were becoming the new commercial “thing,” making something very recognizably radio popular again.

Do I long for the old days of movies?

Not so much.

23 Classic Hollywood GIFs That Are Better Than A Time Machine
I’m with Margo

What I long for instead are the days of more good and great movies and less pure commercial garbage for the mythical lowest common denominator, non-thinking international, four quadrant audience.

And on that subject, I’d put more faith in Netflix than in the guy who treated Dr. Pimple Popper and 90 Day Fiancé with the same reverence as a Scorsese or Nolan film when he first listed them on HBO Max.

35 Funniest Someecards Ever | Bored Panda
Nuff said

Not that there is anything wrong with any film or TV show of any kind. Including the steamy Heated Rivalry, which I have every intention of watching in between this year’s Oscar movies – at the theatre and at home.

On my couch. 

Doom scrolling.

The Beach Boys – “In My Room”