When I was younger I thought I’d be an in front of the camera guy. But as it’s turned out I’ve spent most of my life as a behind the desk fellow who is occasionally a behind or beside the camera consultant. However every so often, meaning not all that much, I am ready, willing and able in front of the camera and, if shot just the right way and caught at the correct moment, can be quite effective at the task at hand.

The latter will certainly not make me the gay male Oprah – one of my few printable fantasies of the last ten years – but, well, at least it’s a start. To what I’m not sure. But something tells me that with the way the media, information and general business and social interaction are going, it would behoove each of us to learn how to be in front of the lens in order to make our case, sell our story, or simply just be the best and most appealingly real (Note: Or even calculatingly unreal) version of us.

I was recently interviewed by the local news for a piece on noisy neighborhoods. More specifically, to speak about the nightmare house above us being illegally rented to huge party givers and events for upwards of $5000-$7500 per night on varying weekends and weeknights – and for usually more than half the month – by our lying scum of a neighbor who has ignored my previously very polite and in-person pleas to cease and desist.

Of course, I didn’t call him a lying scum of a neighbor on camera. I let the evidence speak for itself. Not that I had any control over what would be in the final piece or how it would be cut together. All the more reason to stick to the basic facts of what happened and let truth and reality do most of my talking.

I think I did fine but certainly could’ve done better. Maybe torture was not the best adjective to categorize this situation given we’re living in an age of waterboarding and beheadings, as my sister so ably pointed out. (Note: And what ARE family members for anyway if not to remind you of this kind of stuff). Actually, I did instinctually realize that after I said it but frankly, I couldn’t think of any other word to get the point across. It feels “tortuous” in my limited world. You try to sleep when Snoop is rapping outside your back door electronically amplified many times over until he reverberates throughout the rest of the house past locked windows, doors, bedrooms and even ramped up allergy air filter machines at 3 and 4 in the morning.

Of course – I didn’t refer specifically to rap music on camera. That wasn’t the point and I didn’t want anyone to misconstrue race (or musical taste) has anything to do with this. It doesn’t. But I’ve seen enough as a reporter, publicist, screenwriter and general media commenter and gadfly to know that one too specific slip of my tongue might’ve taken over the story in an entirely different direction. Yes, the music that was playing was mostly rap and because it involved loud speaking and a persistent beat it was particularly annoying. But I had to consider – would it have been any less upsetting if they were blasting Better Midler, Lady Gaga or the score from Les Mis? Well, maybe at first but that would quickly fade. I can recall being at a local diner too late one night when I was in high school where the broken jukebox played Roberta Flack’s “The First Time Ever I Saw Your Face” for two hours straight. We were stoned and hysterical laughing for most of it but eventually I did want to strangle someone – or at least knock over the revolving standee of cheesecake and baked goods right through the window and into someone’s – anyone’s – face. And we weren’t trying to sleep at 3 or 4 in the morning.

The sheer level of incompetency displayed by others (and even sometimes myself) when placed before the camera is continually shocking – okay, well then let’s just say surprising. (Note: See sis, I’m listening). And to be clear, I’m not talking about home movies or videos here. I’m referring to planned interviews, speeches – political, business or recreational – presentations, and general work or play versions of ourselves we project out into the world when we are knowingly being recorded or in a place where we will likely be. Not to mention, a lot of this behavior comes from professionals presumably being paid to know a lot better.

Here’s one very minor example that turned into a major story this week amid the debate over the blue/back vs. white/gold dress and Congress almost defunding the Department of Homeland Security:

In her post-Oscar comments on Red Carpet looks, E! personality and Fashion Police co-host Giuliana Rancic, decided to publicly take the petite, bi-racial18 year-old Disney Channel actress/singer (and beloved Dancing with the Stars runner-up) Zendaya Coleman to task for her too ample….wait for it….DREADLOCKS!   Sitting stiff-as-a-board upright in the studio – flawlessly coiffed in designer duds and shot in the best TV lighting a basic cable channel like E! can buy, Ms. Rancic carefully considered the image of this young girl smiling in her designer white Grecian dress and carpet-ready new hair before sniffing:

She has such a tiny frame this hair overwhelms her. Like, I feel like she smells like patchouli oil…. and weed!

It would not have been relevant for me to even mention Zendaya being bi-racial had Ms. Rancic’s comments not played into some unfortunate stereotype a certain segment of the population has about…people who sport dreadlocks? The type of non-white persons we usually see wearing them? Something else? Hmmm.

Well, whatever it was caused a real crap storm. Ms. Rancic and the show quickly issued more apologies than George W. Bush ever did about the war in Iraq, Fashion Police co-host Kelly Osbourne quit over the remarks and unnamed sources have accused Ms. Rancic of trying to channel perpetually politically incorrect yet hilarious former co-host, the late Joan Rivers, in a desperate attempt to be funny.

The latter could be getting to the heart of the matter. Which of us has not made some sort of offensive flub that unintentionally revealed our own prejudices or how ill-suited we were to public joke-telling? However, what made this flub particularly noteworthy was not only the willingness of the co-host to state it to everyone in the world but the fact that it was scripted. That’s right, Ms. Rancic apparently did not think of that line on her own but had it written specifically for her by one of the show’s…writers?

It’s true – someone sits in a room and actually gets paid for making up those kind of comments, jokes and/or mere witticisms… which sort of makes what was said a bit worse. Presumably, a professional joke scribe, director, crew member or network somebody might know better. Except when they don’t. Meaning, if one is going to traffic in borderline racist, sexist, and homophobic insults in order to get a few laughs and drive up the ratings – or one’s own pubic status – one has to take the hot hair heat that rises and inevitably blows back from employing that kind of strategy.

I remember working in marketing on a movie with the brilliantly talented actress Anne Bancroft, who had some really funny and interesting stories about her experiences over the years in show business that she shared in various press interviews. I mean, they were really good and they revealed small bits of herself again and again and again. But after a period of time I began to realize – wait a second, I already know this about her. Did I read it, did I dream it or was it…oh, right, it was essentially the same story. Savvy actress that she was, Ms. Bancroft learned early on the best strategy when faced with speaking about very personal experiences about you and your craft publicly. Give a few to them and keep the rest for yourself. Just update, alternate, embellish and recycle some of the best stuff a bit through the years and no one will ever notice. Except those whose job it is to go through the torture of countless interviews with you and most certainly they’d never tell. Oops.

Of course, this isn’t a good strategy for the majority since most of us don’t have those kind of acting chops. Not to mention, she could also be very spontaneous and say hilarious and telling comments on the record at the right moment. But being a smart movie star she was also quite well aware of exactly how she came across and why. Always. It’s not about lying but owning who you are.

As one really high priced shrink once pointed out to me: There’s nothing wrong with thinking anything. But there’s also nothing wrong with taking a few minutes to think about whether you want or need to say it out loud.

Yes, it was expensive advice but worth every penny. I pass it on to you for free.