Commercialism

Super Bowl Sunday means a lot to a lot of people.   Especially the American people. 

We can opine on why football has managed to supplant baseball as our national pastime or discuss how one single game of the sport has become a cultural and television phenomenon across the country, often far outdistancing the single day viewership of anything else on television – or anywhere.

But the result will be the same.

It is and it does.

I get it

And I say this as a boy who was weaned on and obsessed with a different sporting event that, at the time, was THE other big, dependable cultural and ratings touchstone – the Oscars.

Yeah, if you’re over 50 and, um, artistic, you’ll know what I mean. 

Ah, yes, we know.

And if you’re Gen X or under you are now rolling your eyes.

Or continuing to roll them even faster because you don’t watch anything on “TV” anymore.

Nevertheless,  just know the 9-year-old inside me still distinctly remembers the thrill of Julie Andrews’ 1965 best actress Oscar win for Mary Poppins and totally missed Vince Lombardi’s Green Bay Packers’ 23-12 Super Bowl victory over the Cleveland Browns that year (Note: I googled it) AS WELL AS Cleveland running back Jim Brown being awarded NFL’s MVP award for his performance in that game (Note: Googled that one, too).

I could even tell you who presented Julie with her Academy Award and what she wore that evening WITHOUT googling it but that would be overkill.

Sidney Poitier and a long gown, gloves and a huge sparkling necklace

Such is the case with the details of yearly cultural phenomenons so many of us look forward to and become obsessed with over our lifetimes.

The Oscars grew from honoring mere movie excellence to watching the unfolding of a series of American success stories that also encompassed fashion, fame, glamour and lots and lots of money.

The Super Bowl began as a way to determine the top dog in football and also grew to symbolize American excellence, as well as its own kind of fame, glamour and, yes, fashion, as well as many, many, MANY bucket loads of money for the lucky few who emerged as the victors.

This jacket, from a few weeks ago, is a perfect example

I mean even me, an absolute non-football watcher, has turned into a person that almost every year manages to catch some small portion of the… show.

Notice I didn’t say game because for some of us fans it’s not about the game at all.  

It’s about the spectacle of people falling over themselves in obsession over that year’s player de jour (Note:  GO, TRAVIS! WHERE’S TAYLOR?  IF YOU WIN, ARE YOU PROPOSING??)

If you can’t love this, your heart is made of stone

It’s about the reveal of the potentially kick-ass or ass-wipe half time show (Note: Usher?  Well, that one can go either way, though I’ve already placed MY bet).

And perhaps most importantly, it’s about…THE COMMERCIALS.

No, not about how commercial the winning movie or team is or will be, but the actual COMMERCIALS.

I love TV

Who doesn’t remember football’s beer-promoting Clydesdale horses, Betty White getting energized by a Snickers bar or, even if you weren’t there and had to google it (or did so after you were told about it),  Apple’s famous, as well as ominous, 1984 tease of its very FIRST Macintosh computer?

When you think about it, this is both fascinating and strange.  Strange because if you put the 32 franchises of the NFL together, their monetary worth has been estimated in excess of $10 Billion dollars.  For that amount of money, you’d think the actual game, or its result, would be THE single THING.

Not so much, Chairy

But nothing is that simple anymore.  Not the Oscars.  And most certainly not the Super Bowl.  Which is what makes it fascinating.

This is not to take anything away from the millions of fans who primarily only care about whether the Kansas City Chiefs or the San Francisco 49ers will emerge victorious by the end of Super Bowl 2024. (Note: I actually didn’t HAVE to google who was playing, which shows just how much I and football have evolved).

It is only to proclaim that like most everything else in the pop culture landscape, it is not only the elite talent on display in our little version of contemporary Roman Coliseum-esque competition and competitors. 

It is about how much else we look forward to consuming (Note: And will eventually devour) on this particular day, in addition to the fantasy of fame, fortune, money and a ring.

And bonus cute snacks!!

It is about who or what can tempt us with the best ads for insurance (Note: This year it’s hands down State Farm and Arnold Schwarzenegger), take-out food (Jennifer Aniston and David Schwimmer are the big winners for Uber Eats) or mobile phone providers (Note: A celebrity packed group of pitch people led by Bradley Cooper and his Mom, the two lead guys from Suits, Laura Dern and Common take the prize for T Mobile).

Of course, none of them will be working as hard as the players on the field but they sure will be paid well, and in some cases, better.

Sports movies!

But only because a ton of sophisticated research has shown WE are tuning in for A LOT more than the results of this one game.

Which is to say, in many ways, our fantasies have been granted.  WE have BECOME the game.

And VERY big game we are.

(Note:  Okay, if you are among the handful of folks left who MUST see the commercials before, or without, watching the game, here are a few links:

Super Bowl 2024 ads, part 1

Super Bowl 2024 ads, part 2

Taylor Swift – “…Ready for It?”

A Creative Life

Every life is a creative life because how could it not be?  We are literally creating every moment we live based on what we do or don’t do.   

Each minor or major or in-between choice leads to another, and then another, until before you know it decades have gone by.  The very act of living means we are making something that has never existed before.

Us.

Whoa Chairy

That was not meant to reek of new ageism, even though it does.

And no, we are not in an episode of This Is Us, now in its final season in case you have somehow managed to not be assaulted by NBC/Universal’s currently relentless marketing blitz.

I will miss Milo and his denim jacket

It is merely to state, and own, that we humans are ALL creative beings.   That is to say every one of us, according to the latter’s dictionary definition, has an imagination and an original idea(s).

Which has nothing to do with what is commonly referred to as talent. 

I’m reminded of this with each hour I’ve spent watching Peter Jackson’s irresistible Get Back, an eight-hour documentary of the documentary that chronicled the 1969 Beatles’ creation of their iconic Let It Be album (Note:  Somehow now weirdly being streamed only on Disney Plus).

Does this make them Disney… princes?

It also tugs massively at the heart with the passing of international screen icon and humanitarian, Sidney Poitier this week.

Just as it nostalgically takes us back to any number of seminal artistic triumphs we’ve enjoyed that were created by people like film director Peter Bogdanovich and songwriter Marilyn Bergman.

Thanks 2022. 

And no, it doesn’t matter that the combined ages of the last three is 268.  Or that it we added in Betty White last week we’d be at 367. 

A tough week!

Not to mention where we’d be at if we included the two long-deceased Beatles.

Talent is a natural aptitude or skill in a certain area that, in its extreme form, gets developed far beyond an ability to just merely do something well. 

Cultivated in the right way and at the right time it can transform our way of thinking, entertain us beyond belief and, in rare circumstances, change the world. 

Often for the good and, sometimes, even for the bad.

… and whatever this is

Jeopardy’s current $1,000,000 champ Amy Schneider, a trans woman, has begun to change our perception of who becomes a champion, and not only on a game show.

Our most recent former president, leading a movement that’s huckster-ized fantasy into fact and earned him more than a billion dollars in donations, leads the most anti-Democratic movement in the history of the U.S.

Dark vs. light.  Light vs. Dark.  

And who said the Marvel Universe isn’t relevant?  (Note:  Okay, I have).

… and don’t ask this guy. #ImwithMarty

But let’s stay with the light for now.

Watching The Beatles in their messy creative space amid all that footage, as any aspiring artist should, the level and ease of their talent is their least surprising quality.  In fact, it’s a given.

What’s more fascinating is observing just how young, goofy and utterly, humanly flawed each one of them are.

– Paul’s smart, boundlessly creative and so up it’s annoying. 

– John broods, cuts through the bullshit, does weird voices and likes very much to do drugs. 

– George, the youngest and perhaps wisest, desperately wants to be heard but seldom is.

– Ringo, loyal and unfazed by everyone, is up for anything except for all the unnecessary drama.  When that happens he clandestinely exits the room.   

Ringo (and his shirt) is just here for a good time!

Watching them you think, is that… it???  They remind me of my high school or college friends but with more colorful clothing. (Note:  I’d buy a copy of any one of their shirts off the rack and wear them tomorrow if only someone had the brains or talent to reproduce them.  And so would you).

This, of course, is the point.

My experience with the uber talented is not only are they all quite human, both good and bad, but that in real life, they can be so down to earth, surprisingly normal (or expectedly, abnormally normal) that, frankly, it’s shocking.

Sometimes it works!

I was fortunate to meet Sidney Poitier some years ago at restaurant because a friend knew him and he invited us to sit down at a large table of his family and friends.

I figured to myself, Oh Steve, (Note: This was before my Chair days), don’t say anything stupid and DO NOT, under ANY circumstances, react to how handsome you think this 80 year-old man is.

Well, before I could process all that and several minutes into various smaller conversations around the table, Sidney suddenly puts a hand on my shoulder, looks me in the eye and says, So Steve, what do you do?

Me, trying to keep my cool.

I mean, it’s like he was interested.  Though, wouldn’t any stranger at a table be if he was seated next to you and there was a lull in the conversation?

Actually, not necessarily, which is part of what made him who he was.  He was just a guy with extraordinary talents.  He knew it, I knew.  That was a given.  But he also was a mensch, had a life and was a lot more than that.

As for Bogdanovich, I decades ago I worked on his movie, Mask.  To this day, he knew more about film than any one I’ve ever met and was not shy about proving it in every conversation.

Plus so many neckerchiefs (and only he could pull them off!)

That and his toweringly intellectual way of speaking could come off as high-fallutin’ and rarified.  Yet get him on the topic of his late, murdered girlfriend, Dorothy Stratten, whom he’d just written a book about, and he was no different than any grieving uncle who’d just lost the love of his life.

It wasn’t affectation.  It wasn’t a pose.  It was simply a truly messed up guy who had been through it and would never be the same.

None of which changed the effete public persona he liked to present to the world and came so naturally to him.  When I ran into him some years later in Westwood on my way to a movie he’d just seen, he greeted me with a huge hello and called from across the street:  I’m doing a picture at Metro!  Give me a call!

Um… what?

Metro, I thought?  Metro?  This was the late eighties. MGM hadn’t been Metro in, um….well…forever?  Nevertheless it was as real and as human and inviting as a guy like him could ever be.  That is, happily greeting a young man he had formerly employed by name and publicly inviting him to come see him at… Metro! 

What you learn about talent over the years is that it doesn’t replace anyone’s humanity or raise it to a different level.  It is only one more characteristic for a person to create a life that reflects who they are based on the choices they have made and will make.

Choosing wisely, or more to the point, authentically, is the key.

Lulu – “To Sir, with love”