Intelligence Artificial

The mere phrase artificial intelligence should be a clue that no good will come of fully opening this door. 

For what does it mean to be artificially intelligent?

Me, doing science

If we take the words as they present (which is really all we can do), it means an intelligence that is not real on its own but merely a poor man’s copy of smartness, acumen or whatever you want to call it.

It’s at best a simulation of something clever and at worst an abject lie.

Whatever it is, it’s certainly not actually superior thinking.  Its words literally tell us that.

So then, what is it?

Well, clearly it’s a fake out.  Or, as it’s better known in popular vernacular —

FAKE NEWS.

Ugh that term #ew

Donald J. Trump if what he spewed was merely a reordering of facts stolen from other sources rather than an incessant firehouse of bile-filed personal grievance posing as reality.

Though when you think about it that way, A.I.’s potential personal evolutions are a lot more frightening.

That is, if you can consider something that self-proclaims to be artificial, anything approaching a person.

Yet another issue for future U.S. Supreme Courts to debate and wrongly decide on.

My heart cannot take this

A couple of weeks ago I was watching MSNBC, which I admittedly do far too often.  It was towards the end of Joy Reid’s show, The Reid Out, and she began reporting on artificial intelligence by way of herself.

It seems that there is a viral video circulating that shows Joy being interviewed by CNN’s Anderson Cooper hawking weight loss gummies.  And when she played a 20 second clip from it there it was –

Hmmm… something’s not right here

Joy talking up these weight loss gummies in very factual, Joy-esque style to Anderson, after explaining lawyers have only recently cleared her to speak about it.  There were even before and after photos to support her personal weight loss.

If you saw this onscreen and paid as much attention to these kinds of claims as one usually does, you would swear it was real.

Except, well, it isn’t.

K bye everybody!

It’s an A.I.-generated-100%-phony use of the actual faces and voices of both news anchors.

Now, being a journalism junkie and show biz gadfly, I knew this story couldn’t be true because:

a. No MSNBC host would be allowed on CNN to sell a product and

b. Joy Reid doesn’t endorse merchandise publicly to make a buck.  That’s not what real working journalists with prime time news anchor platforms do.

It’s what people like Alex Jones and Joe Rogan do.

so…. this

But if you didn’t know better and chalked up a few words being slightly out of synch to the fact that almost every video known to man buffers or is slightly out of synch in spots on your screen of choice, you would swear this was real.

And we’re only at the start of the A.I. revolution

Who knows where all those pointy-headed potential Che Guevaras will strike next?

Oh wait, we do.  It’s… well… show biz!!

This this this

You might have heard there is a writers’ and actors’ strike going on and part of the issue is the future contractual regulation of the use of A.I. so actors and writers are not principally replaced by software duplicating their work and their images ad infinitum.

Recently, Disney CEO Bob Iger, being interviewed at a multimillionaire/billionaire business leader conference, called the union demands to work out a compromise for the protection of workaday creatives on A.I not realistic and very disturbing to him.

Et tu Bob I?

So it should surprise no one that the studios are now on a mass hiring spree for specialists they can employ to expand their A.I. capabilities.  This article from The Hollywood Reporter explains it far better than I can. 

But suffice it to say that Netflix, Disney, Sony and most of the other studios (Note: Amazon, Apple, WB, etc. etc.) are offering big bucks to those who can help them harness the technology that will enable them to throw off the shackles of how it’s done now and push past it all into a future where….

Well, the sky’s the limit.

Hello Hal do you read me?

And at starting salaries of anywhere from $150,000 to $900,000 per year plus perks.

Not nearly as much as the top ten Hollywood executives made in the last five year period, a list topped by the HALF A BILLION DOLLARS Warner Bros. Discovery’s head David Zaslav made.  (Note: Here’s the list.  Read it and think).

Barf

But if A.I. is going to occupy as big of a space as these guys seem determined to make room for – as witnessed by them turning a stubborn blind eye to the almost universal public roasting they are receiving for the way they are treating the creative people who enable them to make many billions of dollars each year – then there’s a hell of a lot of room to grow.  And grow.  And grow.

Gummie bears be damned.

“Crazy Little Thing Called Love” – Elvis Presley A.I.

(Note:  Elvis died two years before this song was written and released).

The Jury is Out

It’s been a whirlwind week in Hollywood.

The actors and writers are now both officially on strike, essentially shutting down film and TV production pretty much across the board.

Shut. It. Down.

At the same time, a TV show called Jury Duty, where writers and actors work together in a tightly planned but loosely scripted/partly improvised new type of workplace comedy/mockumentary/faux reality program, received four Emmy award nominations, including one for best comedy series.

Amazing what members of those two unions, along with help from many of the others, can do when they join forces.

A true ensemble (in front and behind the camera)

The conceit of Jury Duty is that one unsuspecting real-life person (Note: As opposed to the rest of us perceived fake ones who work in Hollywood) is filmed serving in a three-week trial that ONLY HE DOES NOT KNOW is fictional. 

But rather than be the butt of a cruel joke, he instead emerges as the HERO of the story, reminding us that not every random human in the world is the piece of sh-t we default think they might be these days.

Even in Hollywood.

It helps to have a hero as lovable as this guy

The success of Jury Duty depends on the close-knit collaboration between a group of dozens of actors playing jury, judge, lawyers, defendants and court employees, with the writers who created not only their characters but the countless scenarios, plot points and alternate scenarios and plot points designed to bend to the spontaneous will of the one real life character among them. 

In some cases writers double as actors, actors wind up writing (Note: Okay improv-ing via what WAS written) as they try to bring back the hero to the point of the scene, and non-acting writers huddle off-camera to create some new tweaks and challenges that will play out the quirky humanity of the characters and story actually being created to maximum effect.

LOL

It’s not that the producers, directors and crew of Jury Duty are not essential to pulling this gargantuan effort off.  But it’s that special sibling-like kinship between writers and actors that has existed since storytelling began, that conjures the magic everything else draws from.

Binge watching all eight half-hour episodes Friday night after a week of listening to the overpaid, stone-brained studio and corporate heads (whose businesses only exist because of all of this magic) bitch and moan about their 21st century shifting business models, provided some temporary relief.

Marsden earning his Emmy nom

(Note: This week it was the newly two-year contracted, at $50-$60 million plus salary, Disney chief Bob Iger, calling working actors’ requests for some guarantee that a machine couldn’t duplicate their digital likeness from one day of work, in perpetuity, and over as many projects as they like, UNREALISTIC.

Unrealistic?

Oh I know he did not just say that

The only thing unrealistic is that studios and streaming platforms across the board WON’T do this and more.  And maybe take their first-born.  And if you don’t believe me, check out my post from last month about Black Mirror’s sadly prescient and pandemic-written season six opener, Joan Is Awful.).

Nevertheless, all of that writer-actor simpatico on Jury Duty was also energizing to me as a member of both the WGA and IATSE, and as an admirer of the many talents of so many unknown, just plain working actors I’ve come across over the years.

Because it reminded me of what we can do together.  And how much power that partnership wields.

Imagine what we could all accomplish at a Margaritaville!

Jury Duty might not be your thing but it is yet another strange, new iteration of hybrid storytelling in a hybrid media world desperately in need of something new, and maybe even…..original?

It started as a workplace comedy by two veteran workplace comedy writers, evolved when some executive producers associated with iconoclastic actor Sacha Baron Cohen’s Borat suggested the faux reality element, and went on from there.

Borat wasn’t my thing but Jury Duty was.  Go figure.  I tried to and suddenly my mind went to Netflix’s Squid Game, also not my thing but certainly as original as either of the former two.

And so it goes.  And goes. 

Until it is gone.

All the feelings

Not everything can be Casablanca, One Flew Over the Cuckoo’s Nest, E.T., Raging Bull, Titanic, Parasite, or heaven forbid, Top Gun: Maverick and Mission Impossible – Dead Reckoning Part One. 

Nor should it be.

Still, if you don’t respond to mixed media metaphors think of it this way. 

The great Norman Lear created Archie Bunker, loosely based on his father, but the equally great character actor Carroll O’Connor brought him to life.

The same way Tony Soprano came from the complicated mind of Sopranos creator-writer David Chase, only to be made indelible by the until then unrecognized brilliance of another late, great character actor, James Gandolfini.

The man made picking up his newspaper iconic

It is these kinds of collaborations that moves entertainment forward and allows it to reach new heights.

Not only onscreen but off.

Amazing what writers and actors can do when they partner up, especially when their own very real lives are at stake.

The studio and corporate heads may not be listening now. 

But they will.

Or their entire new 21st century business models will fall apart.

Fran Drescher’s SAF AFTRA strike announcement