The Art of Seduction

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Pres. Obama took many of the members opposing him in the Republican Congress to dinner, lunch and then lunch again in the last 10 days.  Meaning, he asked them out on a proper date, arranged a place to dine and – in a stroke of grand presidential largesse – picked up the tab.  (Note: Presumably the President paid, not you or I in the form of an expense account write off.  Though like all dates, we will probably pay in other ways).

No biggie, you might say.  Long gone are the days when someone in any kind of position of power, meaning a person with their own expense account, could possibly be swayed by a dinner date with someone they don’t particularly like or agree with and, on the surface, are certainly not attracted to.

Uh, well – if you are indeed the you who is saying that, here’s the answer you sooo don’t want to hear —  YOU ARE WRONG.

Most of the many members of Congress who went on these dates not only reported that they had a good time, but came away now impressed by a president who in the last five years they had grown to discount, dislike or disown.  Some even went so far as to brag at how these meals represented a new beginning with a man they have finally gotten to know and enjoy – a man they only wished had come forward (or come on) to them sooner than the four plus years it took HIM to finally ask them out.

Well, upon hearing all this, all I could think of was – uh, welcome to our world, guys. We ALL want to date the most popular and desirable guy or gal on campus ESPECIALLY when we claim we have no interest or attraction.  And now that you’ve had that first date — take it from someone who has been in your exact same position — you will not be able to rest until you AND HE do it again in an even more spectacular way.  Well, that is if you can get him to approach you again – what do you think will do it a second time now that you’ve had a meal, or what will he have to do to get you to not only do it again but to take it to yet another level?

Flowers, candy, jewelry, a flat screen?  Precisely what can he do for you (or to you) to, as they say, keep sealing the deal for a second, third, fourth (or life?) time?

Unless this is your Big Man on Campus...

Unless this is your Big Man on Campus…

Let’s face it – life is just one big date and at some point we are all reduced to being the guy or gal on the sidelines waiting for our dream prom king or queen to come down off their thrones and agree to go out on the town and then eventually back home with us forever.  Okay – perhaps this isn’t entirely true since not everyone is attracted to power and popularity.  But what is true is everyone is attracted to something.  And with the right kind of seduction, any one of us can be had.  Or to reverse the thought – HAVE.

Discussing seduction is sort of like talking too much about what makes something funny.  Once you begin to analyze it, it ceases to be the very thing that intrigues you.  It’s also akin to a fan of magic twisting the arm of the magician to reveal a trick that, once unmasked, you learn wasn’t very magical, or particularly difficult to begin with.

But seduction is about A LOT more than the lure of illicit sex cloaked in an undercurrent of danger and..well…sex, sexiness or…well…just plain sex.

Writing is a seduction.  You use all the tools at your disposal to entice people into your story.  In live encounters we tend to think of these tools solely in terms of looks, power or wealth (well, mostly looks).  But in truth it’s much more diverse.  We all use many things in our bag of tricks in order to “seduce” our prey.  In real life, it’s humor, looks, strength, violence, intelligence, kindness, even feigned indifference (ever hear of playing “hard to get?”).

Getting your audience to crack up? (Too easy, couldn't resist)

Getting your audience to crack up? (Too easy, couldn’t resist)

You can do all of this and more using the written word too.  You can also provide structure on the page for your story in the same way you can provide it for a potential lover by building a routine or place for them to come to with a solid foundation – employing traits such as reliability and escape all in the form of a trip to a far away place you would never go to or even think to go to by yourself.  Even if you did think of it (the trip), part of the allure could be the irresistible strange force you (or they) will meet that would change your life – something you could use in your work or, perhaps, you could find in either a lover or a good book, film or play written by someone else.

Students get REALLY uncomfortable when I discuss this kind of stuff.  I mean, no younger person wants a middle-aged person to talk to them about anything vaguely having to do with what they see as, um, seduction (really, sex).  Yet once I discuss this in the context of writing or any of the other arts…..I see their eyes begin to light up as they contemplate their particular plan of attack with their desired prey (the audience).  What will they use and in how many parts each?  Jokes, smarts, sex (again?!), action, athleticism, violence (only on the page of course), kindness or even anger and rage?

Veronica Mars creator Rob Thomas and star Kristin Bell this week set a record with a Kickstarter campaign to raise $2 million to make a feature film of their now defunct TV series (they raised the money in 2 days instead of the allotted 30 days because they had already seduced audiences (and the network?) with what they did previously on the small screen).  In fact, so enduring was the seduction, the audience still desired them 6 years after being cancelled and now desperately WANTED a film – and this time the seduction wouldn’t be as difficult as raising their Nielsen ratings a point or two – willing to donate up to $10,000 a piece for small rewards in record time, with others left bitterly disappointed that they too couldn’t open their wallets and be a part of things.

Get ready for your closeup, kid.

Get ready for your closeup, kid.

I’ve probably given to 20 kickstarters over the last few years and I’m hardly rich.  But even as a generous donor for any number of creative project fundraisers, I’ve never come close to being a part of something like this.  I mean, we’d all do best to forget trying to stop global warming and imagine something the world really wants – like a return of their favorite long-cancelled TV show.

Fox News will no doubt attack this as socialism or laud it as being free market enterprise – I’m never sure which these days.  But if they’re smart, any movement or government or network worth its weight in quid pro quo lobbyists will try to seduce its audience on issues far more unsavory, just as every production company will figure out a way to seduce you by “any means necessary” in order to see John Carter, Hangover 3 or Die Hard 28.  So doesn’t it makes sense to try it on something that on paper is not as big but can produce quite profitable if not potentially large results in direct relation to its seduction quotient (in the company’s case, cost of seduction = dollar cost)?  And do it from the ground up instead of waiting until you’ve already spent $250 million (125 times that of the VM movie) on your production budget?

But the harsh fact of reality is the studios are going the way of the music industry – not waking up to the needs of their loyal and long term audiences and, for the most part, staying with formulaic programming.  That is, until the formula changes (which it has already, except they don’t know it).

The free market has already recognized this and has prompted creative individuals to find original ways to seduce their new backers using the personal touch of a series of cameos (what they see as a group) in a film, individual screen credits, personal thank yous, set visits and limitless signed souvenirs.  It’s a new, more direct method of post millennium involvement in the process of creation – in the ability to reach millions with the mere post of an offer on our public bulletin board of the web.  Imagine notesfromachair as an international uber blog that somehow turned into the world’s most popular weekly must read and you can see the parallels for a journalistic start up (Note: I’ll leave it up to you to determine if that is the beginning of a seduction).

And when in doubt, just post a shirtless pic of Ryan Gosling.

And when in doubt, just post a shirtless pic of Ryan Gosling.

See, the market has changed and young people don’t view illegally downloading films on bit torrents as stealing.  They’re used to getting everything for free on the web – and they do it.  In droves. Despite my explaining copyrights, gross and net points (ethics?).  Why not a chance to become a virtual movie producer or be a part of the creative process in the same way they (or many of us) participate in their favorite video game?

As the creator of a property it can also be quite financially beneficial to involve (seduce?) your audience from the get go.  Because, well, if you self-finance you don’t have to worry as much about terms like gross and net because you share gross from dollar one.  Or if you don’t, you receive an upfront distribution fee payment (from a supplier desperate for content) or must decide to shell out an upfront payment for the favor of distribution from a studio like Warner Bros – which the VM producers did for their new film – either way you are still coming out ahead.  People will have a guaranteed means of seeing your movie but you don’t have to pay for the 20%  studio overhead.  Or for your financier’s (nee studios’) other movies.  On the latter, when I worked at several film studios in the 80s it was commonplace to charge things to not necessarily the movie you worked on but to other films where it wouldn’t be noticed.  Each film had a number attached to it and though I didn’t have a particularly large expense account many, many others did and they charged many, many things to many, many movies that did not benefit from those expenses.  Not charges in the league of houses and cars but a lot of smaller things that in the end did add up.  And I have no reason to believe it is any different now.

Insert obvious "wink wink" here.

Insert obvious “wink wink” here.

Government leaders have been doing all kinds of seduction for years, including both fear and promises for a better future.  Some would argue, as Rachel Maddow does in her terrific MSNBC documentary Hubris, that the United States was seduced by fear of a possible nuclear attack into the second Iraq war by the Bush-Cheney regime – a war that didn’t have to happen but was carefully planned out for much more financial than national security reasons.  You can also seduce people to support you into a particular course through aspirational “gifts” or programs for the poor while you’re stealing the country blind.  That, of course, was also the subject of Evita, the megahit musical about the wife of Argentinean dictator Juan Peron.  Not that I’m making any comparisons here.

In the pop culture zeitgeist, the nation gets seduced by the idea of being a billionaire like Donald Trump until Trump goes too far with his political views and suggests Pres. Obama was not born in the United States.  The seduction stopped there because Trump’s modus operandi of seduction – i.e. apprenticeship riches guaranteeing a path to becoming even richer – was taken away and he had only his personality, belief system and expertise in political persuasion to rely on.

Seduction strategies were far more effectively used by companies pushing advertisements for cigarettes in the Mad Men era via the Marlboro Man or razor blades using naked models who urged young men shaving to “take it off, take it all off.”  Of course, these days we do have the Sports Illustrated swimsuit issue – which in some way will seduce males and perhaps a few gay women into buying a magazine in which the revealing suits are somehow connected to the idea of being an athlete.  Or is it perhaps a reward for being the elite of your class?

If not that, then there’s the shirtless Diet Coke guy who needs to do nothing more than sip the soda half-naked in order to tempt a whole group of ladies into crossing over the line to purchase the bubbly treat which somehow promises them a more primal treat of their own.  Seduction or just plain eye candy or both?  You be the judge.  Unless you’d rather look at Uber Swede Johan – the guy with the blonde Brad Pitt-like hair in the commercial for Gevalia Coffee – who explains to a group of ladies just how much he – meaning his coffee blend – will take care of them and care for them if they just drink it (him?) up.  This is a caring unlike, say, the makers of Starbucks or Sanka – though he never mentions any of his competitors by name.  Of course, he doesn’t have to with a stare like that and the locks to back it up.  Plus, it’s wise for him not to because, lets face it, you don’t want either the spell or his aroma to be broken.

Television hyphenate Lena Dunham seduces audiences with an odd combination of wit and uneasiness; bad and often unattractive choices; and truth and humor in similar ways to that of her comic male counterpart, Louis CK.  Neither one’s public persona is traditionally attractive and, in the view of some (not me, however), neither is attractive at all.  Yet, in fact, they’ve both become sort of geekishly seductive because of what they do offer (decide what that is or isn’t on your own) rather than an absence of what they can’t offer.  Which should be a lesson to all of us.

That come hither stare

That come hither stare

All of this is not say to that the gals and I can’t be had by a Bradley Cooper/Jon Hamm sandwich or that Angie (Jolie) and Jen (Anniston) are still not respectively the ultra naughty and innocently tempting Veronica and Betty of the celebrity zeitgeist for the rest of you.  But these are rare specimens who ironically are also smart enough, despite their looks, to both be developing other aspects of themselves.  Angie, for example, is going to direct a big studio movie and is a mother to a gaggle of kids.  Jen flips houses, is getting married, is the go-to Hollywood rom-com gal and seems to be generally having a better time on the beaches of life with a bigger choice of friends and partners than most of us.  Plus – she smiles A LOT.  Which can be, and often is, a seduction unto itself.

Creative types on that level are expert seducers not only with their looks and talent but because a. they’ve had A LOT of practice and have gotten really good at it AND b. they understand it’s all a big construct in order to achieve their higher goals.  This can be seen or used as a positive or negative in an endless amount of ways but to deny it as fact is to avoid an essential component in what makes the world go round.  Of course, what’s even worse is to believe that each of us, in our own particular way, can’t play the game as well as they do.

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2 thoughts on “The Art of Seduction

  1. Another awesome post!

    Fixating for a bit on a very particular part of this blog: Girls – Louie. You might be interested in checking out a new (4 weeks old) Australian show called Please Like Me. It’s similar to Girls in that we have an arguably “unattractive” young (male) lead who is awkward and a generally weak decision-maker. Yet it too is seductive and a little addictive. Or rather as addictive as a show with only four existing episodes can be.

    • Thanks and I think it’s at the four episode stage that things begin to get addictive. I actually think I might have a vague memory of someone posting about this on Facebook. Ill have to check it out!

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