Can you spare any CHANGE?

lprc_06_08Apr2013

Can people really change?  This is the question asked by the season finale of Mad Men on Sunday and it is our question about our born in the Old South (and possibly racist bred) 66 year-old Queen of Butter – celebrity chef Paula Deen.

It might seem strange to conflate Ms. Deen’s jokey use and tolerance of the “N” word (as well as her less talked of jokes about Jews, gays and who knows what else) with the machinations of fictional characters playing out the social changes of the 1960s on a cable television series.  But it isn’t.  There is barely a visible line between any of the real and the unreal touchstones in our world at this point in time.

Finding togetherness at rockbottom

Finding togetherness at rockbottom

Since we’ve learned from a low level systems analyst, who has thus far eluded the entire law enforcement apparatus of the US, that the American government now could very well be listening in on YOUR (certainly not mine!) daily phone calls, I find I’ve even begun to wonder how truly false the activities are of the Housewives seen on television in any major US city.  I mean, just because they’re BRAVO cable TV creations cheekily billed as “Real,” and everyone knows Bravo reality TV shows are fake (don’t we?), how do we know for sure in this climate that they actually aren’t all an even more clever trick – a dead honest representation of what a large segment of our lives have become.  A world we don’t want to admit to in the same way Mad Men’s Don Draper and the deposed Food Network diva Paula Deen don’t want to cop to their foibles until they both are absolutely forced to.

Since I’m not a housewife, nor can I technically be considered an authority on married adult family life since I couldn’t be legally married in the US or even considered part of my own adult family until a few days ago  (and the jury is still out on that if I decide to move into any other of the majority of our “united” states), I can’t speak for those shows on BRAVO (Note: though ironically, I am a key demographic in their target audience).  I am, however, a big Mad Men fan and have on more than one occasion gotten a hoot out of the over-the-top unhealthy food choices and personality of Paula Deen on the Food Network (especially when almost 10 years ago my dear friend Michael, in all seriousness, dubbed her “a murderess”). So I can mouth off with some authority to the general bulk of the subject at hand.

Couldn't help myself

Couldn’t help myself

The thing about change is —

You can do it but it takes A LOT of will and focus and diligence to truly alter who you basically are because it means modifying what you were taught (or through experience decided) to believe was fundamentally true.  We build up defenses – systems for being in the world – formulas for success or even right or wrong ways to be.  Through our lives, these ideas are learned and unlearned.  Sometimes what you learned or were taught works the first time out and it is great!!! Many other times they fail you and you wonder why you’ve been left in the dog house when all you’ve done is follow the rules or did as you’ve always done and are now suddenly being told that formula is outdated, not useful or just plain wrong.

This is when reinvention or re-education comes in.  In other words, change.

No one stays the youngest, the smartest and the most handsome forever – as Don Draper, brilliantly played by Jon (“He deserves his Emmy already”) Hamm has finally begun to learn.  Even when you stay handsome, as Don/Jon certainly has, the starchy early sixties thin-lapeled suits and tight slicked back hair give way to the more desirable shoulder length tresses and striped bell bottoms (do we really want to see DD THAT way?).  The same way the actions of a cool, scotch-swilling square jawed Lothario, he of the chic Madison Avenue success story, can quickly become the cold, desperate acts of a lying alcoholic whose behavior no one will tolerate anymore when, really, his actions are to himself, deep down, only just a little bit more or a little bit less than what he’s always been.

Whether one is an avid MM watcher or not, we all can relate to that point in time when we know the jig is up.  This is where Don Draper is at the fiercely ended sixth season.  A guy who has been fired from his personal and professional worlds and can either keep going on a downward spiral or decide, in some small or big way, to make an attempt to deal with the dreaded Big C – in this case, Change.

The big reveal

The big reveal

For Don Draper his admission of his past and how he was raised – poor, unloved in a whorehouse, a young boy who was occasionally given affection and life lessons from the random prostitute who took pity on him, or on herself by using him – is a big step forward and would almost seem cliché unless one were to have witnessed all six seasons of his life up to that point in time.   This is much like it is in real life when a person exposes a particular painful part of their past to you after admitting to a particular heinous act of their own towards you, and asks for forgiveness.  It depends how willing you are to make the leap with them given what you know of them, and how big, smart or able to open up your own heart is (or, more correctly, decides to be).

... and if you can get Oprah to cry, bonus points!

… and if you can get Oprah to cry, bonus points!

As a loyal viewer and participant in the Draper saga, I found it incredibly moving when he turns to his troubled 14-year-old Sally – who has begun to carve a somewhat delinquent road of her own thanks to her father’s lies – and stares her down as they finally stand together in his truth in front of the crumbling brothel in question.  But even more effective is Sally’s gaze back up at him – perhaps the only look of true love in her eyes towards him when she realizes for the first time in her life her father has chosen to show her, unvarnished, who he really is.  Talk about a change – on both counts.

A memorable glance

A memorable glance

Now admittedly this type of change might have particularly moved me since I would be only a year younger than the fictional Sally was at the time of this look and I remember quite well how infrequently this type of stuff happened between parents and children in 1968.  Which is understandable since at the time the country and adult Americans were both coming-of-age, a circumstance that usually needs to happen before real change can come from them towards us and everyone else (and vice-versa).  Which brings us to the much written about, proud daughter of the South – Paula Deen.

Uh oh is right Paula

Uh oh is right Paula

I’ve never made a joke that included the “N” word in my entire life (really, I haven’t!) and I never heard either parent make one.  I did, however, witness plenty of racial epithets from their friends and relatives growing up and gotten into my share of arguments over them.   For example, as a Jewish kid I would often hear the Yiddish word “schvartze” used to simultaneously describe and denigrate Black people – a term you’d be right to think of as our ethnic version of the “N” word.

Now some or even many of the people that use this word occasionally will argue to the death or your own exhaustion – whichever comes first – that this term it is not derogatory because it derives from the Yiddish word schvart, which is the actual word for Black in that language.

To those then and now who defend the word or its usage on this historical basis I say this: YOU KNOW YOU ARE FULL OF SHIT!!!

You KNOW and are FULLY aware of what that word means and what it connotes.  That is why you used it then and that is why you use it now.  And to the deceased Israeli guy I almost got into the only fist fight of my life with for using this insane explanation to justify his constant use of the word while telling a really bad joke at a public dinner in Santa Monica during the eighties – I’m sorry you died but you will always be full of shit vis-à-vis your justification on this matter.

This Steve got it right

This Steve got it right

As for Paula Deen – she not only KNEW and KNOWS what she said was wrong in the 1980s (even though she claims she only said it at gunpoint to a Black man who was holding her up) and she sure as heck/hell (or whatever) KNOWS it was wrong a few years ago in the context of a joke, even if she was simultaneously telling jokes and using questionable terms to describe other ethnic groups, including her own.

It is not a coincidence that the master of the ethnic insult, comedian Don Rickles, 87 years old and still going strong, has never used the N word in his act.  Or any other ethnic slurs.  Sure, he markets in stereotypical behavior and is an equal opportunity offender that way, but there is a reason he always drew that line.  Chris Rock IS Black.  He can use the N word if he so chooses, just as Richard Pryor did before him or Chevy Chase was able to do in a vintage SNL skit WITH Richard Pryor.

But Paula Deen – not a comic, at least by trade – built a vast financial empire when, as a single mother in the sixties, she started making sandwiches for her young sons to sell door to door.  Cut to last year alone when she earned in excess of $12 million.  During that time, she’s traveled all over the world and hung out with all types of people of many different shades, including some very famous (cough, cough, Oprah) ones.  She knows what is right.  And what is not right.  She went against that, for whatever reason.  And, because she’s famous, she got caught.

Yes, because she’s famous she is subject to different standards than you or I.  Boo hoo.  That is the cost of being a play-uh in that game.  We don’t each get to make millions trading on our famous faces for endorsement deals so we don’t have to worry as much about getting publicly caught like famous people do.  That doesn’t mean we should use those words either. But life is not fair.  I’d like to make a few mill for proclaiming the merits of another college professor, or screenwriting program or even blog, publicly.  But I don’t.  So boo hoo for me on that score.

DonCries

Paula Deen has committed the crime of callousness, bad taste and perhaps prejudice towards some employees.  She is not a murderess (well, unless you use my friend Michael’s definition) but she is also not guilt-free of wrongdoing.  And the good news – she can continue to be a national teacher in a different field – change.

As a person born and raised in the segregated South, Ms. Deen now has the opportunity to not hide from one of her problems but to recognize the problem exists and lead by example.  This does not mean picking herself up by her bootstraps and eventually rebuilding her empire.  It also doesn’t mean starting her own Food Network or privately urging others to seek retribution against the companies who fired her for her misdeeds.

All of us who make mistakes – from Don Draper to Paula Deen, and down to you and me – have only two essential choices: to continue on essentially doing what we always have, or to CHANGE the way we think about ourselves and the issue at hand by letting down our defenses and admit that, despite what we’ve always thought, we are, indeed, wrong.  And have wronged.  And attempt in some real ways, to behave differently from now on – meaning forever.  And to do it in a positive open manner, hoping for the best because, in the end, we’re now giving our best.

Don Draper is fictional so he has an army of very good writers to decide his fate, actions and choices.  Paula Deen, being an actual person, has only her own conscience and the choices she decides to make.  Which is no different than what we regular people have.  Fame can elevate but it can also be a great leveler.   As such, this last thought especially goes out to any real or aspiring real housewives:  Be careful what you wish for.   And how you act both before and after you get it.

Happy Holidays!

IN 3-D (no doubt)

IN 3-D (no doubt)

And it will be happy because — yes, there will be an Angry Birds: The Movie!.  Okay, you will have to wait three and a half years for those chicks to hatch (yuk, yuk – can you tell I used to write press releases?) but in the summer of 2016 one of the most downloaded games in the history of that stuff will be released at a multiplex near you.

Here’s part of the just circulated announcement of that already anticipated film:

December 11th, 2012 — Santa Monica, California — On the third anniversary of the release of Angry Birds, Rovio Entertainment announced that Despicable Me producer John Cohen has signed on as producer of the upcoming Angry Birds movie. David Maisel, former Chairman of Marvel Studios and executive producer of Iron Man, will be executive producer of the feature film, coming to theaters in summer 2016. The film will be produced and financed by Rovio Entertainment. John Cohen most recently produced Illumination Entertainment/Universal Pictures’ Despicable Me in 2010 and executive produced Illumination/Universal’s Hop in 2011. Prior to Illumination, Cohen was VP of Production at Twentieth Century Fox Animation. He worked closely with Blue Sky Studios on films including Ice Age, Robots, Ice Age: The Meltdown and Dr. Seuss’ Horton Hears a Who. Cohen had the idea to reimagine Alvin and the Chipmunks and developed the 2007 film.

Now — here is what I created a year and a half ago for my students.  This wholly fictional creation was in order for them to do an outlandishly fake movie marketing exercise:

March 28, 2011 – Los Angeles, California

As you all know, Pendleton Productions has purchased the rights to Angry Birds and has set up “Angry Birds: The Movie” as our first animated/live action tent pole film with Pixar Studios.   It will, of course, be directed by Brad Bird (The Incredibles).  We have cast Angelina Jolie, Paul Rudd, Andrew Garfield, Willow Smith and Kim Kardashian as our birds.  Our pigs will be played by Zack Galifinakis, Hugh Jackman and Jack Black. In the time remaining, we’d like you to develop a detailed marketing plan to launch our film.  Actually, it’s more than a film.  It’s an event.  Or will be if we decide to hire you because that will be your responsibility. The marketing plan should reach across all media and be as creative and out-of-the-box as possible while still staying within the realm of reality.  Whose reality?  That’s up to you.  But it should include publicity and promotion plans for the launch, advertising ideas, tie-ins, merchandising, product placement and any other means of creating public attention (but not backlash).  It should also take into account platforms in film, television, music, new media and all social media.  Because we want to reach, well – EVERYONE!! 

What can I say?  That this is when you know you’ve been in the entertainment industry too long?  Or not long enough because you’re still surprised by it?

Bottom line — There is NOitem, idea or concept that cannot become a movie –  especially if it’s one that has proved uber-successful in another medium.  In fact, it’s preferable that the item, idea or concept has already done well somewhere else.  Because that means there is something called “brand recognition,” which ups the elusive financial “X” factor that will ensure your movie blockbuster status.  I mean, look at the box-office receipts of  Aeon Flux, The Dukes of Hazzard, Tekken, Battlefield Earth, The Mod Squad, The Honeymooners, Super Mario Bros. and Bewitched alone and you can see I’m correct, right?  Okay, perhaps those are bad examples.  Well, they’re at least bad somethings.

Ouija Board: The Movie? Spirit says no.

Ouija Board: The Movie? Spirit says no.

Note:  Please do not write in with either the box-office grosses or reviews of Lara Croft: Tomb Raider (especially since two friends of mine wrote that one), Mortal Kombat, The Brady Bunch Movie or The Prince of Persia because I’m not interested in anything that disproves the cynical yet obvious point I’m trying to make.

It was not always thus so.  I mean, can you imagine The Seventh Seal in this kind of climate?  But conversely, there could perhaps be The Seventh Seal video game or phone app if that Bergman film were a post millennium release and one were trying to tweak the bounds of taste just a tad.

Well... I guess there's a board game tie in.

Well… I guess there’s a board game tie in.

What to do?  In keeping with the holiday spirit, we’d like to make a modest proposal of some titles that Hollywood could perhaps consider for future Christmas time seasonal announcements of films in the future.

1. Swiffer:  The Film – It’s the animated adventure of a lonely mop who finds itself jettisoned back in time to a Mad Men-like 1950s reality where being disposable is seen as a negative and lack of proper refills ensure its extinction.  How will Swiffer cope and stay alive?  Can it adjust to going from top dog prince to Eisenhower-era pauper?  Stay tuned.

Does this outfit make me look fat?

Does this outfit make me look fat?

2 The Adventures of Abed and The Girl You Wish You Hadn’t Started A Conversation With at a Party – Popular post-modern man-child Abed from the soon to be defunct NBC cult hit Community goes on the road with Cecily Strong’s soon-to-be breakout character from the new 2012 season of Saturday Night Live.  Together they travel the terminally unhip worlds of America they inadvertently make hip because of their own unintentionally po-mo hipness factor.

Click for some stimulating party conversation...

Click for some stimulating party conversation…

3. The Church of Stefon – SNL’s Stefon (because SNL always suffers from film spinoff overkill) flies solo and crash lands into red state America where he helps a group of down-on-their luck fundamentalist pastors rebuild a Church that was destroyed by the first super Tsunami-tornado ever recorded on U.S. soil.  While the preachers blame the emergence of the LGBT community for the aberrant weather, Stefon teaches them through determination and humor that God’s creatures all only have one religion — Clubbing.

Wholesome family entertainment

Wholesome family entertainment

4.  Game of De-Thrones – What happens when Mitt Romney, Hilliary Clinton, Michael Dukakis and Sarah Palin look-a-likes team up to topple their more famous counterparts? Do they take their place in the hierarchy of American political leaders who almost were and institute their plan to once again run in national elections, backed by a shadow rogue group of disgraced Wall Street bankers, in order to recreate the once greatest world power of the U.S. in their own unique vision? Stay tuned.

5. The Pet Rock Musical – Desperate for a Broadway hit, a group of both young and has-been producers team up to create an original musical embracing the beauty of played out sociological trends with hopes that it will be just bad enough to capture the public fancy. Featuring tributes to not only the pet rock but to Cabbage Patch Dolls, Game Boys, Beanie Babies, Nehru Suits, Furby (wait, is that back?), Zhu Zhu Pets, Razor Scooters and the 8-Ball.

6.  Super Nerds and Real Housewives – A new romantic comedy featuring three couples from the various cities of Bravo’s Real Housewives fame who find themselves in Silicon Valley married to everything from well-meaning bores to abusively damaging computer nerds.  In the end one couple divorces, one stays together and a third takes in a third partner.  Not yet determined if addition to third couple will be male or female or some combination of both.

Probable movie poster

Probable movie poster

7. Pandora’s Box – A store clerk’s Pandora account will only play songs loved by his ex-girlfriend, prompting the young man to go on a journey to find the woman (whose name is also, coincidentally, Pandora) and stop her from marrying a phony entrepreneur (who is only using her for her name) before it’s too late. Starring Michael Cera (obviously).

8. Twit Her – The super-villainess Twit Her must hack into the accounts of the 10 people with the most Twitter followers, who were discovered to have been abusing the system and illegally creating an unauthorized list of unwilling fans.   Her mission: reduce their followers to zero and have the real taste makers finally assume their rightful place in the  echelon of who and what is important.

9. Instagram and Other Unworldly Events – Pictures from a man’s past, present and future lives begin coming alive in the room at the worst possible moments, threatening to ruin his life.  He must hunt down the reclusive real creator of Instagram to dismantle the service before he himself is eventually reduced to merely a series of endless, three-dimensional photos in time.

America's Sweetheart

America’s Sweetheart

10. A Honey Boo-Boo Christmas – Low-budget, independent film where the rural family travels to California looking for The Beverly Hillbillies and instead run into Lindsay Lohan and take her under their wings to teach her the true meaning of holiday spirit without money.  Lindsay Lohan has, in fact, just been signed to play herself. (I’d watch this).

I’m not sure what the marketing campaigns will be on any one of these films.  However, I do know that 18 months ago my students came up with this kind of fun stuff for the then fictional Angry Birds movie.

a. A real life Angry Birds game with some of the stars of the film (Jack Black was specifically cited in this one).

b. A real life board game (which might actually already exist) in American landmarks like Times Square and St. Louis’ Gateway Arch.

c. ABC partners to do an Angry Birds version of Wipeout.

4. A master guerilla marketing guru who out text messages to a bunches of people in a given room saying things like “Knocking out pigs and pass it on”

5. A cirque du soleil type show at premiere.

Stay tuned to see if any of our predictions or strategies come true.

In the meantime, Have fun, be safe and go see a movie.  In a movie theatre, that is.