The most frightening thing I watched this Halloween weekend was not any one horror movie, in a marathon of movies, but the Mark Zuckerberg replacement of reality with the Metaverse.

This isn’t an anti-gaming crusade or even an anti-Facebook rant against Zuck and his many friends. 

Nor is it meant to reinforce the mean girl curated social media image of his supposed alien-like appearance.

Nor is it even a knock against his status as one of the five richest MEN in the world.

(Note: He’s at $97 B, trailing Bezos ($177 B), Musk ($151 B), Arnault ($150B), and Gates ($124 B) )

It’s a WARNING to everyone that FACEBOOK has NO INTENTION of NOT enabling FAKE NEWS. 

Instead, they want to take this further and build us into a FAKE WORLD.

In essence, the plan is to invest his many billions to capitalize on a virtual reality universe where Facebook backs, empowers, sells and controls as much of the marketplace as possible. 

A planet where we each sit alone in our rooms but live in a pretend state of traveling the world daily.

An existence where we spend our real money on fake things that only the more, or even less, pretty AVATAR version of us can use.

A personally curated (Note: with a lot of help from Facebook and its holdings) version of our life where we believe that what we SEE or HEAR or PARTICIPATE IN through our glasses, headsets and brain harnesses are truly us.

What Zuck is advancing, and putting his many billions behind, is humanity existing in a space that is now so technologically advanced that real and virtual will merge to the point where which is what will be truly indecipherable. 

And the majority of the goods and services and technological manipulators of this plane will be Facebook financed, controlled or backed derivatives.

In his two-hour mind-numbing video where he officially attempts to rebrand Facebook as META, Zuck admits that in many ways this sounds like a science fiction movie.

But he attributes that merely to the fact that technology has not yet advanced far enough on a massive scale for us to be able to truly experience and appreciate what he has in mind.

I beg to differ.

Though I’m far more technologically challenged than Zuck (Note: Though as a fellow pale-skinned N.Y. Jewish guy, he does make me look positively sun-kissed, so I do win on that), I get it. 

I truly do.

What he is proposing is a 2021 reboot of the 1978 remake of a classic 1950s horror film, one that I watched this Hallow’s Eve weekend on Turner Classic Movies –

INVASION OF THE BODY SNATCHERS.

I actually had NEVER seen the quite compelling and now also classic 1978 film starring Donald Sutherland, Brooke Adams and Jeff Goldblum, based on the 1954 horror novel.  But I was familiar with its plot.

A San Francisco health inspector (Note: It’s a doctor in the original) and his female co-worker discover over a few days that humans are being replaced by alien duplicates that are perfect copies of them BUT devoid of human emotion.

In the film this is done through human exposure to tiny, irresistibly fragrant pink flowers, each of which has initially miniscule alien pods with the secret capacity to replicate into ANY ONE OF US if given a googol of a chance.

It’s an insidious little m-f-cker because it was specifically designed to smell that damn good to all of humanity AND can infiltrate that damned fast through the human subconscious. 

And if all of this DOESN’T sound familiar perhaps you are already one of these pod people and the Body Snatchers story was never fiction at all.

Sadly, the longer I live through the 21^st century, the more I am sure of exactly that.

Not to bring down the room or tempt any flower on my patio, or virtual reality device within 500 yards…um.. miles.

In any event, here’s what all this, that movie and, consequently, the reimagined Meta of it all, tells me:

Zuck has learned NOTHING from the last four years of misinformation and insurrection enabled by Facebook. 

Check that, he’s a smart guy so he has learned something.  And that is how to take advantage of what we perceive to be his mistake of allowing a virtually rule-free platform of false information, since doing so might curtail ad revenue from lucrative sources and lower his profit margins. 

So basically what he has decided to do is make it far more difficult for us to spot disinformation since, with extended exposure to this new, proposed Meta lifestyle, our reality will become our Facebook generated Avatar reality. 

And with all of his billions behind all his planned technological advances, this fake existence will become far easier to enable and far more difficult to disengage from (Note: It’s worth noting that the 10 minute section of his presentation addressing policing offers no concrete plans for any enforcement whatsoever but merely advanced the idea that it will take us all TIME to figure this out and that some controls are indeed, encouraged).

Oh, Zuck.

Meanwhile, this new world he touts where we won’t be experiencing the world through videos and social media posts but where YOU WILL BE IN THE EXPERIENCE is pretty darn sparkly.  And in true 21^st century entrepreneurial style it will take advantage of where VR is now and harness all of it to make YOUR LIFE FULLER.

Though, I don’t know, is fuller the same as BETTER??? 

Just asking for a friend.

Nevertheless, with the wave of a hand, the flick of a wrist, or merely moving your fingers an eighth of an inch on your pants leg, you will be able to transport your hologram self to Europe in a second, attend a John Baptiste concert with your buddy on the opposite coast AND go to the after party with her (Note: Yes, Mr. Baptiste appears in that video), or type an email merely by thinking about it.  That is if you’ve got the right Ray Ban sunglasses on (Note: Yup, they’re tied in, too.) or the correct mini device on your physical body channeling your brain waves.

It’s the perfect setup where you can have even the most casual (or business) interactions without ever having to commute and sit in traffic because your AVATAR will do it all while you experience it.  Well, sort of.   And he or she or its non-binary version, if you prefer, can navigate in a nanosecond.  You will feel like you are LIVE…and A-live….with anyone.

But you won’t be.  You will be communicating through IT or, perhaps, a proposed hologram, and begin to believe, through repetition, that this IS…YOU.  Much in the way that many of us believe, through repetition, that a fake news story that isn’t real IS REAL because it’s been repeated so many times.   

Sounds tempting, no?

Not to this still barely human being who admittedly IS spending too much time at home still because of the global pandemic.

On the other hand, by the time this all happens en masse my breed and me will likely be long gone or, at least, on our way out.  

So we won’t be much of a factor.

But don’t say I didn’t warn you about virtually everything.  Assuming you can even remember we had this…um…conversation.

Invasion of the Body Snatchers Scream